A collaborative business model needs a foundation of human relationships

Values and impact

• Impact measurements
• Decision making criteria
• Multiple value creation

Changing the current system into a multi-value creator for all stakeholders

A clear mutual understanding of all values and impact objectives of each stakeholder is key to be able to shape a system in which we create a win-win situation for all partners and planet.

Multiple Value & Positive Impact Creation

Exploring how impact assessments based on sustainable indicators such as CO2 emissions, water usage, and energy savings can influence decisions in the cotton supply chain is key. In a collaborative workshop, stakeholders will collectively examine which key soft- & hard impact indicators are relevant to their respective organizations and which ones are expected to play a more significant role in the near future.

Together, we decide which impact indicators will be prioritised and how these impacts will be measured. These impact assessments will serve as the foundation for the various scenarios of collaborative business models.

Workshop bAwear/Sympany, Utrecht

Sustainability measurements through LCA bAwear

Sympany test with a fiber scanner, to read out fabric content

Values from before, during and after use phase

The value and impact of the products and processes throughout the entire supply chain are assessed, both before, during, and after use.


is a concept that defines why and how certain issues are important for a stakeholder. It is not just a focus on a quantified amount, but the effect thatamount will have in various contexts.

Therefore material issues will influence the financial, economic, reputational, and legal aspects of a company, as well as the way of collaboration in intertwinned business relationships.

The research aims to specify the long-term creation of six types of value

  • human,
  • social-relational,
  • intellectual,
  • material,
  • natural, and
  • financial value within a cotton supply chain.

It is all about regeneration!

The focus is not only on reducing raw material usage but also on regeneration: doing the right thing immediately, rather than “grow now, clean up later.”

Equitably distribution of multiple forms of value

Workshops will be organized to map out the multiple forms of value and distribute them equitably among the chain partners. The aim is to explore the challenges and obstacles that partners encounter when developing multiple forms of value in a balanced manner and how they negotiate these issues to ensure that no party in the supply chain is disadvantaged.


This research project has been granted a RAAK-mkb subsidy by Regieorgaan SIA. Regiorgaan SIA encourages the professionalisation and strengthens the quality of applied research in universities of applied sciences in the Netherlands. Universities of applied sciences in the Netherlands carry out applied research which arises from issues or problems in practice. Initator: Yassasree B.V. as part of the @GVKSociety. Project lead: Avans University of Applied Science.

Read about the project on the SIA website (Dutch)